Our brands
Our brands have different profiles, but all centre around form, function, and sustainability. Through several acquisitions in recent years, we have been able to broaden the product portfolio of the corporate group.
Established: 1927
Headquarters and manufacturing: Mora, Sweden.
Key Features: Mora Armatur offers products that combine modern design and high quality. The brand offers sustainable, world-class water experiences for both consumers and professionals. Under the Mora X Collection, the brand has a broad portfolio of taps, bathtubs, washbasins, mirrors and bathroom accessories of the highest quality.
Target Market: Mora Armatur places its greatest focus on strengthening the premium position in the Nordic markets.
Established: 1865
Headquarters and manufacturing: Mora, Sweden.
Key Features: The brand’s strong position and the epithet “the professional’s choice” is based on innovative, proven solutions with market-leading technology. FM Mattsson’s products are for professionals with the highest demands on functional and sustainable water installations. Under the Aqua Invent by FM Mattsson brand, we also provide water analysis and solutions for water purification.
Target Market: FM Mattsson is the market leader in the Swedish tap market and is established in several other countries.
Established: 1932
Headquarters and logistics centre: Odense, Denmark.
Key Features: Damixa is rooted in Danish design and creates refined, built-to-last kitchen and bathroom tapware. The focus is on clean forms, practical details, durability and responsible water use. The design is made for everyday use and long-term visual appeal.
Target Market: Damixa is established in Denmark and sold across the Nordics, Benelux, Poland, Autria and Germany through selected retailers and specialist online platforms.
Established: 2007
Headquarters and logistics centre: Rotterdam, the Netherlands, and Viareggio, Italy.
Key Features: Italian design and bathroom products with a high quality standard. The brand has a strong product portfolio with a variety of finishes and different design languages to attract the main target groups – bathroom stores, wholesalers and the project market.
Target Market: In a short time, the brand has become the market leader in the Benelux with an established network of retailers. We also work with exports to international markets.
Established: 2011
Headquarters and logistics centre: Newtownards outside Belfast, Northern Ireland.
Key Features: Aqualla offers a unique range of bathroom products – taps, showers, mirrors, towel radiators and accessories – blending distinctive expression with practical features for both classic and modern living.
Target Market: Aqualla is a leading supplier in the UK and Ireland. The brand is present at a large network of retailers.