Our brands
Our brands have different profiles, but all centre around form, function, and sustainability. Through several acquisitions in recent years, we have been able to broaden the product portfolio of the corporate group.
Established: 1927
Headquarters and manufacturing: Mora, Sweden.
Key Features: Mora Armatur offers products that combine modern design and high quality. The brand offers sustainable, world-class water experiences for both consumers and professionals. Under the Mora X Collection, the brand has a broad portfolio of taps, bathtubs, washbasins, mirrors and bathroom accessories of the highest quality.
Target Market: Mora Armatur places its greatest focus on strengthening the premium position in the Nordic markets.
Established: 1865
Headquarters and manufacturing: Mora, Sweden.
Key Features: The brand’s strong position and the epithet “the professional’s choice” is based on innovative, proven solutions with market-leading technology. FM Mattsson’s products are for professionals with the highest demands on functional and sustainable water installations. Under the Aqua Invent by FM Mattsson brand, we also provide water analysis and solutions for water purification.
Target Market: FM Mattsson is the market leader in the Swedish tap market and is established in several other countries.
Established: 1932
Headquarters and logistics centre: Odense, Denmark.
Key Features: Damixa combines Danish design tradition with modern functionality and timeless aesthetics. The kitchen and bathroom range offers innovative solutions with a focus on quality, sustainability and energy saving, designed to make everyday life more beautiful and easier.
Target Market: Damixa is among the leading brands in Denmark with a strong position in the Nordics, Benelux and Germany. The products are sold through exclusive retailers, DIY stores and online platforms and appeal to customers who value design and functionality in the home.
Established: 2007
Headquarters and logistics centre: Rotterdam, the Netherlands, and Viareggio, Italy.
Key Features: Italian design and bathroom products with a high quality standard. The brand has a strong product portfolio with a variety of finishes and different design languages to attract the main target groups – bathroom stores, wholesalers and the project market.
Target Market: In a short time, the brand has become the market leader in the Benelux with an established network of retailers. We also work with exports to international markets.
Established: 2011
Headquarters and logistics centre: Newtownards outside Belfast, Northern Ireland.
Key Features: Aqualla offers a unique range of bathroom products – taps, showers, mirrors, towel radiators and accessories – blending distinctive expression with practical features for both classic and modern living.
Target Market: Aqualla is a leading supplier in the UK and Ireland. The brand is present at a large network of retailers.
Established: 1880
Headquarters and logistics centre: Newtownards outside Belfast, Northern Ireland.
Key Features: Stylish solutions with stone and acrylic bathtubs for the perfect bathroom, together with stone wash basins and shower floors, are Adamsez’s signature. The sense of detail distinguishes it from the competition and creates a benchmark for quality and performance.
Target Market: Adamsez is an established brand with a long history; its current market focus is in Ireland and the UK. The brand is present in a vast network of retailers.